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Chinese    
COEP Objectives
COEP Objective
  Get first hand market knowledge and customized entry strategies
COEP Introduction
  Background of Longray Consulting
  Why do business in China
Market entry barriers
  Traditional approaches for dealing barriers
COEP Agenda
g Customized solutions and short-cuts
g Summary
 
 
For your success in China
 

COEP Agenda

Longray Consulting Offers Customized Solutions to Market Entry Barriers

COEP
g China Opportunities & Entry Program

COEP ?customized solutions developed by experts
} COEP is jointly developed by:
China telecom experts with over 25 years of experience
former senior management staff at China subsidiaries of US and European companies
officials from China telecom management bureaus
}
COEP is developed with the inputs of experts from:
China Telecommunications Association
China telecom management bureaus
China carriers: China Telecom, China Mobile, China Unicom, China Netcom.
COEP Outline

COEP Purpose : To achieve business success in China !

COEP Action : Crack into China telecom carriers !

COEP Approach : Face to face with prospective customers and experts !

Crack into China telecom carriers

COEP will take you to visit selected ones of the following carriers (select one to two each time) :
}
China Telecom ( Wireline networks , Transmission networks , Data communication networks , 3G )
} China Mobile ( GSM, GPRS, Transmission networks , Mobile value-added services , 3G )
} China Unicom ( GSM , CDMA , Transmission networks , 3G , Datacom networks , Mobile value-added services )
} China Netcom ( Wireline network , Transmission networks , Data communication networks , 3G )
} China Railcom ( Wireline network , Transmission networks , Data communication networks )
} China Satellite ( Satellite communication networks , Terrestrial networks , Transmission networks )

Face-to-face opportunities
COEP will arrange the following activities:
} visit operational sites of telecom carriers
} briefing by carriers' experts on telecom market opportunities and discussions
} briefing by experts from China telecom management bureaus on planning and policies
} presentation by telecom consulting experts on market entry strategies, and short-cuts
SUMMARY: COEP enables you to quickly gain first hand knowledge of China market and meet prospective customers
What market knowledge and info you will get?
} What do you need to do initially in entering China ?
} Who are your potential customers ?
} What are the needs of your customers ?
} How much does it cost for your China operations ?
} Whether you can make profit ?
} Who are your most suitable partners ?
} How to recruit good staff ?
} ?
In-depth tailored services further help you successfully enter into China
Tailored services include:
} arrange business appointments for you with your prospective customers
} monitor China market for a few months
} consulting support for your entry into China with strategic plans and reports
} virtual office services at early stages
} search partners and refer good staff
} other necessary services
Agenda for COEP (4 days or 5days)
} Day 1 : Arrive Shanghai (Beijing, Guangzhou), Introduction by Longray about program contents and activities.
} Day 2 : Visit an operational site of one telecom carrier; exchange of opinions with their experts.
} Day 3 : Visit an operational site of another carrier; exchange of opinions with their experts.
} Day 4 : Introduction of China telecom market management by governmental telecom management bureaus , roundtable discussions.
} Day 5 : Special topics presented by Longray on the problems entering into China.


 

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